In today’s world, where internet marketing is a major driving force behind the success of any business, having a website is simply not enough.
So you have a website that reflects your business and what you are all about – but how do you use that website to attract visitors who will essentially help you generate revenue?
This is where content and search engine optimization (SEO) come in.
At Asbury Media Group we work with professional writers and SEO content specialists who are experts when it comes to creating unique content and SEO strategies, which are the essential components of increasing your website’s visibility on major search engines, including Google, Yahoo and MSN. When we say “increasing visibility” we mean getting your website to rank on the first page of each search engine for certain search terms within your target market.
Once you have invested in quality, unique content and SEO, these organic listings unlike “pay per click” campaigns are completely free. More importantly your clients are coming directly to you and all of them are interested in the goods and services that you have to offer. No other type of marketing is more precise or more powerful.
It is important to note that unique content and SEO go hand-in-hand.
The Importance of Unique, Quality Content
In internet marketing, unique content is defined as relevant, high-quality material that is well-written and cannot be found on any other website on the internet. This simply means the information on your website has to reflect what the consumer is looking for; it has to be educational, resourceful and easy to understand. It all boils down to a simple equation: the more your visitors like your content, the more they trust the search engine. Subsequently, the search engine will continue ranking your site, which leads to increased traffic to both you and the search engine. Furthermore, if your visitors like what they see and find the information helpful, they are more likely to return and/or refer their family and friends to your website. Everyone benefits.
The quality and uniqueness of the content is essential to SEO success. It is a known fact that search engine algorithms do not rank duplicate content. In fact, most of the time, duplicate content is a punishable offense when it comes to ranking. Why? The answer is simple. Obtaining the same information repeatedly can be quite frustrating and counterproductive for anyone conducting online research.
Other Important Components of Search Engine Optimization
- Unique content is just one of many important aspects of SEO. Others include:
- Clean HTML Code
- Keywords + Market
Clean HTML code is the backbone of your website. If your HTML contains errors and other discrepancies, your site may not be crawled by search engines.
Your site must contain keywords / phrases that you know your target clients will search for. At Asbury Media Group we conduct keyword research for you and incorporate them into the SEO strategy, which further increases the visibility of your site on major search engines.
The final component of powerful SEO strategy is links. Both internal and external links are necessary and greatly affect the success of search engine optimization.
Why Asbury Media Group?
It’s simple, we are the only San Diego based, one-stop-shop for all your internet marketing needs. At Asbury Media Group our team of experts, comprised of experienced website designers, developers and writers, work in a close alliance to provide you with edgy and modern design, a clean and functional HTML code and, finally, powerful Search Engine Optimization SEO strategy containing all of the components discussed above.